CredCast Advisory
Design, launch and scale
credit products.
Credit strategy for originators, lenders and fintechs.
What we do
We advise companies that originate and offer credit — on the product, the risk, the operation and the path to market.
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Product
Credit products built around the borrower and the unit economics.
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Risk
Underwriting policy, limits and monitoring that hold as volume grows.
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Credit operations
The path from application to disbursement, built to run at volume.
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Go-to-market
The channels that reach the right borrowers.
Who we serve
We work with both sides of that market.
Originators
Companies that originate credit.
Lenders
Institutions that underwrite and book credit.
Fintechs
Product and platform companies built around credit.
Marcos Tulio
Managing Member of CredCast Advisory.
More than 20 years in credit. He founded EasyCredito, one of Brazil’s first online personal-credit marketplaces, built it into an embedded finance platform, and sold it to FitBank in 2022. As Chief Credit Services Officer and Partner at FitBank, he led the credit services vertical.
He is founder and CEO of PIKI Digital.
Experience
- EasyCredito
- PIKI Empréstimos
- CredMobi
- FitBank
- PIKI Digital

Get in touch
Tell us about your credit operation. We reply by email.